The OM Optimiser controls SEA campaigns. Thanks to artificial intelligence, it is more networked, smarter and more far-sighted than is the case with conventional tools. The best strategy follows a complex analysis.
SEA is one of the most important levers in online marketing. For good reason! Eye-tracking studies (Search Engine Land 2011) prove that 90 percent of users perceive ads above the SERPs almost more accurately than the organic search results. This results in synergy effects together with classic SEO. You can use these with the OM Optimiser©.
Companies often do not bring enough resources and or even no know-how to be able to optimally manage campaigns. Also the evaluation of the campaigns is often neglected. As a result, possible learnings are ignored and optimisations are not carried out in order to improve performance.
The SEA tool of OM Optimiser© supports you in this process – starting with the keyword discovery and the evaluation of your campaigns up to the optimization of individual campaign components. Thanks to the artificial intelligence of the SEA tool, you can achieve more Conversions at a lower cost per Conversion. The SEA-Optimiser relieves you of daily to-dos, and thanks to task automation, tasks are created and assigned fully automatically. Use the Enterprise SEA tool with artificial intelligence – Upgrade now!
These SEA functions offer OM Optimiser
Years of experience
The Next Generation SEA Tool - Upgrade now!
You will receive immediate notification of important events.
More than 30 criteria are analyzed and optimized daily.
Work faster and more efficiently with intelligent automation. Automatically assign to-dos.
The OM Optimiser Coach helps you to improve your performance by automatically creating and prioritizing tasks.
The OM Optimiser automatically finds trademark infringements and informs you via Alert. Save more costs this way.
The most important functions of the SEA tool
All-in-one SEA tool with AI
The OM Optimiser supports you in developing a holistic search visibility strategy for organic and paid traffic. It offers you an all-in-one SEA tool for this strategy, with which you have your advertising campaigns constantly under control. You don’t need any other tools anymore. Thanks to our APIs we can offer you SEA, social and affiliate evaluations from one source. This simplifies your work extremely and you no longer have to switch back and forth between all tools when you want to evaluate your data. By using artificial intelligence, many processes in SEA are automated. Save valuable time implementing recurring actions and focus on your growth. You work with the OM Optimiser three times faster than usual and can save up to 25% costs. – This is Next Level Online Marketing!
SEA Optimiser with AI
In addition to the clear SEA reports available to you in the tool, the OM Optimiser advises you fully automatically and rule-based, which areas in your campaigns need to be optimized. Identify which factors influence ad costs and achieve more traffic at lower costs. With the SEA Optimiser you can constantly improve your campaigns even without agency know-how and achieve your goals.
With the SEA tool of the OM Optimisers you can save a lot of time thanks to a rule-based intelligence. You are supported in the evaluation of your campaigns and can perform a semi-automated bid optimization based on performance values. This way you can significantly increase the efficiency of your campaigns.
Keyword Tool with AI
Make sure your content gets found. Analyze what your target audience is looking for and optimize your Google Ads. The OM Optimiser has a comprehensive Keyword Tool. It finds new keywords for you that match your project and your goals. Based on your domain, competitor pages or already managed keywords suggestions are generated. This way you can use the time gained to further optimize your ad texts and increase the quality of your SEA campaigns.
For all customers who want a more detailed insight, detailed reports on their SEA measures are of course available. In OM Optimiser there are extensive reports on your campaigns, keywords and Conversions. Evaluate the data by an individual sorting according to your wishes and draw important learnings from the data.
When planning budgets for small and large projects, you always need to have a perfect overview of the current state of spending. In OM Optimiser you can easily manage your specific campaign budgets and budget planning. Enter how much budget you have planned per month and the OM Optimiser will compare the budgets with the actual costs for you. This way you always have everything in view and can react quickly if your expenses are too high. With OM Optimiser budget planning you use your budget optimally and get more for your money.
Especially in search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. This way you save money and don’t lose customers to your competitors! In addition, the OM Optimiser protects you from warning letters. Especially in SEA trademark law is an important topic. The tool automatically checks your campaigns for possible trademark infringements.
Affiliate Marketing Tool
The OM Optimiser provides you with a Affiliate Marketing Tool with all relevant networks. You can evaluate the performance per network and publisher thanks to a clear dashboard. This allows you to keep track of all important events in real time.
Load time monitoring
In order to be able to react immediately in SEA, the OM Optimiser informs you in case of a (suddenly) strongly increased loading time. This enables you and your service providers to tackle and rectify the problems directly. This way you can save costs and directly prevent high bounce rates.OM Optimiser® Brochure
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
90% of marketing managers support greater use of artificial intelligence.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Further functions of the SEA tool
The SEA tool of the OM Optimiser at a glance
SME, Enterprise or Agency? Use OM Optimiser now!
Let others convince you!
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
Your advantages through the SEA tool of the OM Optimiser
Connection of all your online marketing channels
Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.
The future of online marketing starts now!
EUR GBP USD
Your free access to OM Optimiser.
- Up to 5 users
- Many data in one tool
- Incl. SEO module
- 1 domain
The perfect introduction to professional online marketing.
- Up to 20 users
- 5 Competitors maintainable
- Incl. SEO module
- 1 domain
from $39 up
Optimal for small to medium sized websites and upscale requirements.
- Up to 30 users
- 7 Competitors maintainable
- Including SEO, SEA, Social & Affiliate Module
- Up to 3 domains
from $186 up
from £169 up
Optimal for large websites and online shops - small to medium teams
- Up to 50 users
- 15 Competitors maintainable
- All modules included
- Up to 10 domains
Optimal for highest requirements, many and large projects - large teams - the complete range of functions!
- Up to 100 users
- 20 Competitors maintainable
- All modules included
- Up to 20 domains
from $956 up
Frequently asked questions
To link your Google Ads account with OM Optimiser, simply follow the instructions directly in the tool. There you will find a link to grant the OM Optimiser access to your Google Ads account. The connection is quick and easy. If you have any questions, our specialists are of course at your disposal.
Most of the online marketing tools are offered free of charge as part of the package at OM Optimiser. A few tools must still be connected by you. These include e.g. Google Analytics Google Ads, Facebook, Awin and Belboon.
Yes, this is possible. Reports and data can be downloaded in the following formats:
You can also print out the reports directly via OM Optimiser.
Yes, you can have reports sent to you by email at defined intervals. In case of problems and irregularities, you will also be informed via push notification to your mobile device. This way you always have an overview of your performance.
With the Free version of OM Optimiseryou can store one domain. With the Enterprise version, for example, up to 20 different domains can be connected. In our price overview you get more information about the other packages.
Currently, the SEA Optimiser checks over 20 checkpoints in your Ads account. However, these are constantly being expanded and upgraded. Based on the goals of our customers and the frequent errors and problems with Google Ads campaigns, we are constantly integrating new checkpoints.
Various KPIs are checked on the basis of campaign, ad group, keyword and account level, as well as in relation to times and ads. These include, for example, Conversionrates, CTR, costs, costs/Conversion, KUR, etc. The values are checked with regard to temporal developments and goals. In the process, it is evaluated where there is a concrete need for optimisation.
Depending on the specific checkpoint, the campaigns are analysed and evaluated daily, weekly, fortnightly or monthly. You can access the results at any time.
No, there are no further costs for the SEA tool via OM Optimiser. Of course, you still have to pay the costs for your campaigns on the part of Google directly to Google.
The OM Optimiser covers a variety of important checks and optimization measures for your SEA campaigns. Nevertheless, we recommend that you also check and optimize your campaigns outside of these results for optimal performance.
Thanks to the integrated trademark protection tool, your ads can be checked for trademark infringements regarding your competitors. All you have to do is enter your competitor terms in OM Optimiser.
Thanks to the integrated Brand Protection Tool, the OM Optimiser checks your brand terms in search engines and shows you who uses them. You only have to enter your brand terms in the tool.
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Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects!