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SEA tool

The OM Optimiser controls SEA campaigns. Thanks to artificial intelligence, it is more networked, smarter and more far-sighted than is the case with conventional tools. The best strategy follows a complex analysis.

SEA is one of the most important levers in online marketing. For good reason! Eye-tracking studies (Search Engine Land 2011) prove that 90 percent of users perceive ads above the SERPs almost more accurately than the organic search results. This results in synergy effects together with classic SEO. You can use these with the OM Optimiser©.

Companies often do not bring enough resources and or even no know-how to be able to optimally manage campaigns. Also the evaluation of the campaigns is often neglected. As a result, possible learnings are ignored and optimisations are not carried out in order to improve performance.

The SEA tool of OM Optimiser© supports you in this process – starting with the keyword discovery and the evaluation of your campaigns up to the optimization of individual campaign components. Thanks to the artificial intelligence of the SEA tool, you can achieve more Conversions at a lower cost per Conversion. The SEA-Optimiser relieves you of daily to-dos, and thanks to task automation, tasks are created and assigned fully automatically. Use the Enterprise SEA tool with artificial intelligence – Upgrade now!

Your benefits

  • Automation of many processes and tasks
  • Up to 40% more Conversions
  • Up to 25% lower costs/Conversion
  • Over 30 test points are checked automatically every day
  • Free App for Apple and Android
  • Available in more than 9 languages
  • Brand Protection
  • All media data in one tool

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These SEA functions offer OM Optimiser

SEA Dashboard

SEA Optimiser

Keyword Tool

Bid Optimization

Time of day evaluations

Budget planning

Protection against warnings

Brand Protection Tool

Loading times tool

SEO Synergies

Match Type Evaluations

Personal coach

Task Automation


Uptime Monitor

Historical development Quality factor

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  • +0

    SEA Checkpoints

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    Years of experience

  • +0


The Next Generation SEA Tool - Upgrade now!


You will receive immediate notification of important events.

SEA Optimiser

More than 30 criteria are analyzed and optimized daily.


Work faster and more efficiently with intelligent automation. Automatically assign to-dos.


The OM Optimiser Coach helps you to improve your performance by automatically creating and prioritizing tasks.

Trademark protection

The OM Optimiser automatically finds trademark infringements and informs you via Alert. Save more costs this way.

Download Free Version now

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The most important functions of the SEA tool

All-in-one SEA tool with AI

The OM Optimiser supports you in developing a holistic search visibility strategy for organic and paid traffic. It offers you an all-in-one SEA tool for this strategy, with which you have your advertising campaigns constantly under control. You don’t need any other tools anymore. Thanks to our APIs we can offer you SEA, social and affiliate evaluations from one source. This simplifies your work extremely and you no longer have to switch back and forth between all tools when you want to evaluate your data. By using artificial intelligence, many processes in SEA are automated. Save valuable time implementing recurring actions and focus on your growth. You work with the OM Optimiser three times faster than usual and can save up to 25% costs. – This is Next Level Online Marketing!

Online Marketing SEA Tool im OM Optimiser

SEA Tool Dashboard

In the SEA dashboard, all your key figures from Google Ads are clearly displayed. For example, you can compare developments for KPIs such as costs/conv., Conversions, turnover or KUR with previous month’s or previous year’s values.

  • Overview of all KPIs
  • Linking of tasks with results
  • Road map for all completed and pending tasks
  • Evaluation of the historical quality factor
  • Integration of SEO values
  • Uptime Monitor informs you immediately about website failures
Online Marketing Tool with AI: SEA Tool Dashboard
Online Marketing Tool with AI: SEA Tool Dashboard

SEA Optimiser with AI

In addition to the clear SEA reports available to you in the tool, the OM Optimiser advises you fully automatically and rule-based, which areas in your campaigns need to be optimized. Identify which factors influence ad costs and achieve more traffic at lower costs. With the SEA Optimiser you can constantly improve your campaigns even without agency know-how and achieve your goals.

  • The OM Optimiser shows you anomalies within your SEA account.
  • You receive an overview with all errors, warnings and information from your campaigns and can thus take the right optimization measures
  • Concrete recommendations for action for the respective problems
  • You can make adjustments directly in OM Optimiser
  • The OM Optimiser links your SEA key figures with data from Google Analytics as well as the Google Search Console to show synergies
Online Marketing Tool with AI: SEA Optimiser with Tips

Bid Optimization

With the SEA tool of the OM Optimisers you can save a lot of time thanks to a rule-based intelligence. You are supported in the evaluation of your campaigns and can perform a semi-automated bid optimization based on performance values. This way you can significantly increase the efficiency of your campaigns.

  • Evaluations according to weekdays
  • Evaluations according to hours per day
  • Bid optimization based on keyword performance
  • Semi-automated bid optimization

Keyword Tool with AI

Make sure your content gets found. Analyze what your target audience is looking for and optimize your Google Ads. The OM Optimiser has a comprehensive Keyword Tool. It finds new keywords for you that match your project and your goals. Based on your domain, competitor pages or already managed keywords suggestions are generated. This way you can use the time gained to further optimize your ad texts and increase the quality of your SEA campaigns.

  • Automatic suggestions for new keywords
  • Display of search volume, competitor density and CPC height in the SEA
  • Easy addition of keywords to your project
  • Prioritization of keyword suggestions
  • All relevant data at a glance

Go to Keyword Ranking Tool

Online Marketing Tool with AI: Keyword Ranking Tool Dahsboard
Online Marketing SEO Tool with AI: Keyword Ranking
OM Optimiser mit Content Tool: Keyword Vorschläge

Detailed reports

For all customers who want a more detailed insight, detailed reports on their SEA measures are of course available. In OM Optimiser there are extensive reports on your campaigns, keywords and Conversions. Evaluate the data by an individual sorting according to your wishes and draw important learnings from the data.

  • Keyword performance
  • Ad performance
  • Campaign performance
  • Evaluations according to time of day and day of week
  • Historical development of the quality factor
  • Demographic and geographic data
Online Marketing Tool with AI: SEA Tool with detailed campaign reports

Budget planning

When planning budgets for small and large projects, you always need to have a perfect overview of the current state of spending. In OM Optimiser you can easily manage your specific campaign budgets and budget planning. Enter how much budget you have planned per month and the OM Optimiser will compare the budgets with the actual costs for you. This way you always have everything in view and can react quickly if your expenses are too high. With OM Optimiser budget planning you use your budget optimally and get more for your money.

  • Determination of the budget per month
  • Monthly comparison
  • Remaining budget in percent
  • Monitoring of budgets
  • Comparison of residual budgets and simple redistribution
Online Marketing Tool with AI: SEA Tool with budget planning

Brand Protection

Especially in search engine advertising, misuse of your brand can occur. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. This way you save money and don’t lose customers to your competitors! In addition, the OM Optimiser protects you from warning letters. Especially in SEA trademark law is an important topic. The tool automatically checks your campaigns for possible trademark infringements.

  • Protect your brand terms
  • Over 30.000 sites adjustable
  • Checking of your brand at different times of the day
  • Checking of search queries for foreign trademarks
  • Notice when using the keyword insertion function in ads, which repeatedly leads to trademark law problems
  • Checking of ads for foreign brand names and Alert in case of infringement

To Brand Protection Tool

Online Marketing Tool with AI: SEA Tool with Brand Protection
Online Marketing Tool with AI: SEA Tool with Brand Protection
Online Marketing Tool with AI: SEA Tool with Brand Protection

Social Media Tool

With the Social Media Tool of the OM Optimisers you can plan your posts and contributions, evaluate the current performance and identify potentials in your campaigns. You have access to all relevant social media platforms and thus always have a perfect overview in just one tool!

  • All relevant networks
  • Facebook
  • Instagram
  • Messenger
  • Linking of social media data with Analytics key figures
  • Development of the most important key figures and previous month comparisons

Go to Social Media Tool

Online Marketing Tool with AI: SEA Tool with Social Media Monitoring

Affiliate Marketing Tool

The OM Optimiser provides you with a Affiliate Marketing Tool with all relevant networks. You can evaluate the performance per network and publisher thanks to a clear dashboard. This allows you to keep track of all important events in real time.

  • Evaluations per network
  • Important KPIs per publisher: clicks, sales, turnover, compensation, cancellation rate
  • Evaluation of the best performing advertising media
  • Transactions per network
  • Control orders directly in the tool (edit, accept, cancel)
  • Origin and time of incoming orders including URL

To Affiliate Marketing Tool

Online Marketing Tool with AI: SEA Tool with Affiliate Function
Online Marketing Tool with AI: SEA Tool with Affiliate Function

Load time monitoring

In order to be able to react immediately in SEA, the OM Optimiser informs you in case of a (suddenly) strongly increased loading time. This enables you and your service providers to tackle and rectify the problems directly. This way you can save costs and directly prevent high bounce rates.

  • Alert in case of increasing loading times
  • Immediate reaction and troubleshooting possible
  • Campaigns can be stopped temporarily
  • Prevent high bounce rates
OM Optimiser® Brochure
Online Marketing Tool with AI: SEA Tool Dashboard
Online Marketing Tool with AI: Pagespeed Tool
Online Marketing Tool with AI: Pagespeed Tool

Recent studies

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


Further functions of the SEA tool

SEO Synergies

In order to be able to make the decision in SEA whether certain keywords should be advertised or not, data from the SEO is integrated into the keyword reports. This saves you valuable time.

Match Type Evaluations

Decide on the basis of the match type evaluations in OM Optimiser whether it makes sense to exclude certain match types or to adjust the bids for them.

OM Optimiser Coach

Your personal coach collects all tasks that are created using Task Automation. If there is a problem with your loading times, the coach algorithm recognizes the priority over other tasks. If there is a need for immediate action, you will be informed accordingly.

Task Automation

Among other things, the task automation is linked to the OnPage crawler and automatically recognizes potential for optimization. The OM Optimiser creates corresponding tasks in all areas immediately and assigns them to the responsible persons.

Alert System

For all important events that affect your online marketing, you will receive an Alert email or a push message directly to your smartphone. This way you can save a lot of time and reduce your reaction times to a minimum, even when you are on the road.

OAuth Smart

With the open security protocol, you can quickly and easily connect APIs for your company and all your customers.

Clear fire monitoring

To ensure that no mistakes are made and nothing is overlooked when analyzing your trademark protection, you can clearly categorize and manage found domains to ensure consistent verification.

Development of quality factor

The OM Optimiser supports you in making success measurable. The historical development of the quality factor is shown exactly. This allows you to perfectly track your changes.

Language Automation

With the OM Optimisers Language Automation you can automatically translate the texts of your SEA Ads into other languages. This way you can create content for over 10 different languages in no time.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This means that employees do not have to type in the password every time.

Free App

When it comes to the performance of your SEA campaigns, it is often particularly important to react quickly. With the free OM Optimiser App you can access all functions at any time and take action from anywhere.

Uptime Monitor

Always keep track of the accessibility of your website. The OM Optimiser checks every 5 minutes whether your website is online or not. If your website is not available, you will immediately receive a notification on your smartphone via email or push message.

The SEA tool of the OM Optimiser at a glance

Infografik I Die Vorteile des SEA Tools im OM Optimiser

SME, Enterprise or Agency? Use OM Optimiser now!

Small and medium-sized enterprises

You want to include search engine advertising in your business? No problem with the OM Optimiser! No matter whether you are just starting out or have already gained experience, the all-in-one tool will also take you further.


You already have your own SEA department? Here, too, OM Optimiser can support your team thanks to AI! You work in different languages? This is also no hurdle for the OM Optimiser!

Resellers and agencies

The OM Optimiser is also an interesting product for agencies! Use our affiliate program and earn money with OM Optimiser. Through AI and automation you can increase your performance yourself or offer your customers one of the best services!

Let others convince you!

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Your advantages through the SEA tool of the OM Optimiser

SEA Tool with AI

  • Clear dashboards, an intelligent Alert system, an SEA optimiser with AI, task automation and more take time-consuming tasks off your hands at SEA!

Save more time

  • The OM Optimiser supports you in all tasks of paid online advertising and even takes over many of them completely automatically for you!

Well-founded optimization

  • Thanks to AI, the SEA tool recognizes To Dos and automatically assigns them to achieve improvements and assigns completed measures directly to the results.

Uncompromising brand protection

  • In search engine advertising, it is important to protect yourself from misuse of your brand. The OM Optimiser makes violations by competitors immediately visible.

Detailed data preparation

  • The OM Optimiser provides important reports automatically and combines key figures from different sources.

More sales

  • With the SEA tool you can effectively expand your reach, increase your traffic and thereby generate more sales.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£


The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36


Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up


Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339


Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£

Get started now and use it 14 days for free!

Frequently asked questions

To link your Google Ads account with OM Optimiser, simply follow the instructions directly in the tool. There you will find a link to grant the OM Optimiser access to your Google Ads account. The connection is quick and easy. If you have any questions, our specialists are of course at your disposal.

Most of the online marketing tools are offered free of charge as part of the package at OM Optimiser. A few tools must still be connected by you. These include e.g. Google Analytics Google Ads, Facebook, Awin and Belboon.

Yes, this is possible. Reports and data can be downloaded in the following formats:

  • PNG
  • JPG
  • SVG
  • PDF
  • CSV
  • XLSX
  • JSON

You can also print out the reports directly via OM Optimiser.

Yes, you can have reports sent to you by email at defined intervals. In case of problems and irregularities, you will also be informed via push notification to your mobile device. This way you always have an overview of your performance.

Yes! You can download the free App for -Android and Apple devices and simply log in with your account. This way you have all your data with you at all times.

With the Free version of OM Optimiseryou can store one domain. With the Enterprise version, for example, up to 20 different domains can be connected. In our price overview you get more information about the other packages.

Currently, the SEA Optimiser checks over 20 checkpoints in your Ads account. However, these are constantly being expanded and upgraded. Based on the goals of our customers and the frequent errors and problems with Google Ads campaigns, we are constantly integrating new checkpoints.

Various KPIs are checked on the basis of campaign, ad group, keyword and account level, as well as in relation to times and ads. These include, for example, Conversionrates, CTR, costs, costs/Conversion, KUR, etc. The values are checked with regard to temporal developments and goals. In the process, it is evaluated where there is a concrete need for optimisation.

Depending on the specific checkpoint, the campaigns are analysed and evaluated daily, weekly, fortnightly or monthly. You can access the results at any time.

No, there are no further costs for the SEA tool via OM Optimiser. Of course, you still have to pay the costs for your campaigns on the part of Google directly to Google.

The OM Optimiser covers a variety of important checks and optimization measures for your SEA campaigns. Nevertheless, we recommend that you also check and optimize your campaigns outside of these results for optimal performance.

Thanks to the integrated trademark protection tool, your ads can be checked for trademark infringements regarding your competitors. All you have to do is enter your competitor terms in OM Optimiser.

Thanks to the integrated Brand Protection Tool, the OM Optimiser checks your brand terms in search engines and shows you who uses them. You only have to enter your brand terms in the tool.

Yes, the OM Optimiser will give you suggestions on which keywords might be relevant to you. The Content Tool finds suitable new keywords for your project based on your domain, your competitors and your stored dashboard keywords.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your online marketing, save time and costs and improve the performance of your projects!

Upgrade now!