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SEO tool

Where processes and tasks are becoming increasingly demanding, only structure and clarity can help in the rush of data. The OM Optimiser© provides this as a SEO tool based on artificial intelligence. Upgrade now!

Artificial intelligence is the future. Nevertheless, many marketers are too hesitant. This was the finding of the study “AI – the future of marketing” (2019 SRH Hochschule Berlin). Total solutions? Can only be found in 14%, half rely on isolated solutions. However, the restraint is misplaced. With the OM Optimiser©, the digital revolution will also succeed at your company. Inexpensive, fast, uncomplicated.

The practical added value of the OM Optimiser is the result of clever complexity reduction. It brings together everything that has made the online marketing world more demanding, more confusing and more diverse on a daily basis. In addition to the multitude of tools from Sistrix to Google Analytics, it is the constantly improving algorithms of Google itself that exclude simple solutions more and more. OM Optimiser delivers just that AI-driven total solution that will revolutionise your marketing too.

The enterprise tool is thus aimed at SMEs as well as freelancers who want to get serious about digitization and automation. OM Optimiser offers innovative SEO technology to help you gain new customer insights, create powerful content and track your SEO performance. What counts in online marketing is integrated: Tools on content, backlinks or technical SEO. The networking power holds synergy effects. Thanks to AI, alerts are sent out in the event of problems and tasks are automatically assigned. Project management and automation lead to leaner processes. Your efficiency increases, allowing you to invest more time in maximizing your search visibility. Accelerate your results and benefit from higher rankings, more traffic and new customers.

Your entry into the future of online marketing is just a login away. Experience shows that results are achieved within weeks. Upgrade now!

Your benefits

  • Up to 90% better quality and three times faster results thanks to content intelligence
  • Up to seven times faster link building than with other tools
  • Up to three times faster troubleshooting of technical problems
  • Increase the efficiency of many processes and tasks thanks to task automation
  • No scripts and no technical installations on the website required
  • 24/7 Up-to-Date thanks to Alert System
  • Available in more than 9 languages
  • Free app for Apple and Android

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The OM Optimiser® offers these SEO functions

Ongoing evaluation of visibility

Content tool

SEO Technology Crawler

Backlink tool

Keyword tool

Ranking tool

Data warehouse

Google My Business

Link Purchase & Partner Management

Ongoing analysis of status codes

Optimization of meta data

Canonical tags

Keyword comparison

Backlink analyses

Comparison of indexed pages

Backlink comparison

Task Automation

Alert system

Competitor analyses

Integration of GSC and Bing Webmaster Tools

Questions about the respective keyword

Traffic insight

Keyword suggestions

Ranking of own URLs per keyword

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Next Generation SEO Tool - Upgrade now!

OnPage crawler

With the OM Optimiser you have access to one of the most comprehensive OnPage crawlers (over 100 technical checkpoints).

Content mask

Achieve up to three times faster results and a content quality increase of up to 90% thanks to Content Intelligence.

Data warehouse

All important tools with only one login. Your data journey can begin!

Link building

With the intelligent link building functions, you can build backlinks up to seven times faster than with conventional tools.


Work better and more efficiently with intelligent automation.

Download Free Version now

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The most important SEO functions of the OM Optimiser® are

All-in-One SEO Tool with AI

The OM Optimiser provides you with an all-in-one SEO tool that leaves nothing to be desired. The OM Optimiser offers you everything your team needs to be successful at SEO – no matter if it’s about technology, loading times, content, keywords, link building or the integration of webmaster tools. The OM Optimiser provides you with all the important SEO tools in one package. The numerous APIs simplify the work with the enterprise tool enormously and at the same time costs can be reduced. In addition, there is the use of artificial intelligence (AI). This makes it possible to automatically evaluate performance and derive optimization potential. This way, recurring processes can be automated and your search engine optimization can be extremely accelerated. – That is Next Level Online Marketing!

Das All-in-One SEO Tool des OM Optimisers mit zahlreichen APIs

SEO Technology Crawler

Thanks to automated testing of your website, you and your service providers always keep an eye on the technology. Alerts & push messages inform you immediately when errors occur. The ongoing analysis of over 300 checkpoints supports you in optimizing the technology of your website. Faulty redirects and excessive loading times can thus be effectively avoided.

  • Own On Page Crawler, which regularly checks the website
  • Data interface to Google
  • Load times tool with over 100 checks
  • Security tool with over 100 checks
  • Overview of status codes in real time
  • Chronological classification of when which problem arose
  • Automated creation of troubleshooting tasks
  • Clear explanations of what needs to be done in concrete terms
  • Continuous detection of improvement potentials

To SEO Technology Crawler

OM Optimiser SEO Tool: Dashboard des OnePage Crawlers
OM Optimiser: Der SEO Tool Onpage Crawler
OM Optimiser mit SEO Tool: SEO Technik Crawler

Content Tool

Combine your SEO strategy with your content marketing roadmap to create authoritative content that gets results. OM Optimiser provides a complete and intuitive content mask that guides you through the entire copywriting process: Starting with keyword definition, content creation, and evaluating rankings and specific areas for improvement. The monitoring of keywords, spelling, grammar and the URL helps you to achieve faster and better results.

  • Intelligent content mask for content creation
  • Insight into positioning of the top 100 URLs per keyword
  • On-page check and ranking analysis for all texts
  • Intelligent overview if most important questions and keywords are included in text
  • Help for keyword finding by similar search terms, questions and relevant searches
  • Clear content road map for the editorial team
  • Overview of texts including status
  • Grammar and spelling checker for over 10 languages
  • Spell checker supplemented with your own specialist terms
  • Formulation aids
  • Storage of images for later reuse
  • Management of meta data
  • Comment function
  • Create author briefings
  • Content upload possible
  • Duplicate content check

To the content tool

OM Optimiser: Die Content Maske im SEO Tool

Google and Bing Webmaster Tools

The OM Optimiser uses the data from your Google Search Console as well as the Bing Webmaster Tools. In this way, daily updated values for important key figures for your keywords can be determined and compared with our own ranking data. The Enterprise Tool recognizes correlations between the positions of your keywords and the accesses to your website via these. On this basis, the OM Optimiser develops concrete suggestions for optimisation measures. Finally, you can track in detail in the tool which adjustments have led to success.

  • Display of all current error messages
  • Clear display of performance by device type, country and sitemap data
  • Permanent storage of data for long-term performance analysis
  • Marking of important events with flags for exact tracking of ranking and traffic developments of individual keywords
  • Display of all page statuses (404, 500, 401 errors, manytooneredirects and flashcontents)
  • Clear information about existing sitemaps
OM Optimiser: Online Marketing SEO Tool mit integrierter Google Search Console
Das SEO Tool im OM Optimiser: Integration von Google und Bing - Dashboard
Das SEO Tool im OM Optimiser: Integration von Google und Bing - Bing Dashboard

Local SEO – Google My Business

For an optimal internet presence, the OM Optimiser evaluates not only the data of your organic results but also all important KPIs of your entries on Google Maps. The enterprise tool imports and analyzes the performance data of your Google My Business accounts and shows you optimization potentials. With the help of detailed overviews, you can see at any time how your call-up rates are developing.

  • Current representation of your calls
  • Evaluation of impressions with the possibility of comparison
  • Analysis of direct and indirect search queries
  • Data comparison to the previous week and month incl. long-term development
  • Display of your star ratings, incl. change, distribution and latest ratings
  • Comparison of website clicks, Google Maps clicks and phone calls

To the Local SEO Tool

OM Optimiser: Das SEO Tool mit integrierten Google My Business

Keyword Ranking Tool

Infinite keywords and analysis in real time. With the OM Optimiser, you always have a daily overview of the rankings for all your keywords – even worldwide. You can evaluate short- and long-term developments and analyze which concrete measures have led to improvements. The Enterprise Tool looks at data from your own calculations, the positions at Google and results from third-party tools, interprets them and provides you with meaningful values. With a SEO tool that provides the latest and most reliable ranking data on a daily basis, you are always one step ahead.

  • Daily updated analysis of rankings
  • Display of average values over longer periods of time
  • Mapping of ranking development for all keywords
  • Progress of your keywords by category
  • Regional rankings with over 30,000 sites
  • Winner and loser keywords compared to the previous week
  • Keywords can be maintained yourself
  • Ranking of the top 100 visible at a glance
  • Help with keyword finding through similar search terms, questions and relevant searches
  • Insight into current ads for the respective keyword

To the Keyword Ranking Tool

Der OM Optimiser: SEO Tool mit Rank Tracker
Der OM Optimiser mit SEO Tool: Das Keyword Ranking
OM Optimiser: Das SEO Tool inkl. Keyword Monitoring

Alert System

React to anomalies as soon as they occur. In case of urgent problems and errors, the Alert System of the OM Optimiser activates automatically. This way, you receive a notification directly as a push message to your smartphone and an email. This ensures that you are always informed about current events related to your website. You can react immediately and, for example, prevent your keyword rankings from being penalized directly. Your reaction time is reduced to a minimum and you always have everything under control.

  • Immediate notification by email in urgent cases
  • Push notification to your smartphone or tablet if you have installed the free OM Optimiser app
  • Take action in minutes and minimise response times
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

SEO Competitor analysis

The best way to rank your website’s performance is to compare it with relevant competitors. For this reason, the OM Optimiser offers various comparison options in all important areas in order to be able to put your SEO performance in the context of the competition. Not only do you gain deep insights into what your competitors are doing, but you can also identify performance gaps and optimization potential for your website. With the OM Optimiser you can ensure that you always stay one step ahead of the competition.

  • Comparison of domain visibilities
  • Competitor analysis for keyword rankings
  • Competitor comparison for KPIs in link building
  • Own visibility value that only takes relevant keywords into account
  • Comparison of your loading times and the pagespeed of your competitors
  • Identify relevant keywords that your competitors are using but you are not yet
OM Optimiser® Brochure
Der OM Optimiser: Das SEO Tool mit Wettbewerberanalyse
OM Optimiser: Die Wettbewerber im Blick
Das ultimative Online Marketing Tool mit KI: Wettbewerbsvergleich der Ladezeiten

Recent studies

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Other relevant SEO functions

Indexed pages

For users to be able to find your website at all, it must be present in the index of the search engines. With the OM Optimiser you can see around the clock whether important pages are indexed. In case of discrepancies you know immediately what to do.

Learn more

SEO Economy Index

The exclusive indicator takes all relevant factors into account when determining keywords, which combined with each other provide holistic indications of the profitability of individual search terms. The SEO Economy Index is only available in OM Optimiser.

Visibility comparison

With the OM Optimiser you can evaluate your own visibility as well as that of your competitors. Draw conclusions from imported visibility values, e.g. from Sistrix, and continuously improve your website performance.

Content monitoring

Various analysis functions are available for each text that you create in the tool. Observe the development of rankings, evaluate the quality of website content and continuously optimize your website.

Keyword tool

With competitor analyses, data from tools like Sistrix and the evaluation of your own performance, new keyword potentials can be identified continuously. The keyword tool offers many functions to find new keywords.

Loading time details

The OM Optimiser checks your charging times several times a day and shows you the average value for that day in the dashboard. You also have the possibility to see how high the charging times are at individual test points.

Task automation

Task automation is linked to the OnPage Crawler, among other things, and automatically detects potential for optimization. The OM Optimiser immediately creates appropriate tasks in all areas and assigns them to the responsible persons.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. The algorithm prioritizes them and shows you how to maximize your performance based on concrete instructions.

Language Automation

Communicate with employees and service providers normally in your native language. Our automatic translation takes care of the rest! Language Automation is available for more than 10 languages - online marketing has never been so easy.

SEO toolbar

With the OM Optimiser Toolbar, content marketing projects can now be carried out easily and quickly. You can find suitable cooperation partners for link building and content seeding and save them directly.

Free App

The OM Optimiser also offers all functions in the app for Apple and Android. This ensures that you are always up to date and always have your online marketing performance under control.


You have not only one, but several websites? No problem! With the OM Optimiser you can manage several domains and projects in one tool. Thanks to the integration of subdomains you can use OM Optimiser internationally.

The SEO tool of the OM Optimiser at a glance


For whom is the OM Optimiser suitable?

Small and medium-sized enterprises

You want to expand your online marketing or are just about to start with online marketing? The OM Optimiser helps you to bring your online marketing up to date right from the start and to have all tasks in view!


You work in a team or your company has different locations around the world? No problem for the OM Optimiser! Use the tool for your project management, international team collaboration and improve your performance at the same time. Switch to OM Optimiser now!

Resellers and agencies

Are you an agency yourself and active in online marketing or do you want to become a partner? The OM Optimiser can be tailored exactly to your needs. With our white label configurator, the tool easily adapts to your CI! Improve your agency's daily routine as well: AI and Task Automation keep you up-to-date. Learn more!

Let others convince you!

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

Your advantages with the OM Optimiser® tool SEO

Effective SEO Tool with AI

  • OM Optimiser offers you an innovative SEO tool with Artificial Intelligence. Automated processes improve and speed up the optimization of your website.

Save valuable resources

  • Leave time-consuming routine tasks and complex technology analyses to an intelligent tool. Concentrate on your core business again!

Maximize data-based success

  • With OM Optimiser you get the full potential out of your website and the available data. Put your faith in the online marketing of the future now.

Flawless website technology

  • The SEO technology crawler takes over the technology analysis of your website and shows you specifically where problems arise and how they can be effectively fixed.

Become a pioneer

  • Thanks to the OM Optimiser, you know where your competitors stand at all times. Derive measures for improvement and be the first to anticipate new potential.

Increase sales

  • With the SEO tool of the OM Optimiser you can sustainably strengthen your keyword rankings and increase the traffic of your website. This way you can also increase your sales.

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Frequently asked questions

Depending on the specific tool, the connection to the OM Optimiser is always slightly different. With Google Analytics, for example, a specific email address must be added as a user. However, the connection is quick and easy for all tools. You can find concrete instructions, including screenshots and videos directly in the OM Optimiser. Further information can be found on our API page. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without any further effort for you already many online marketing tools with direct connection. However, a few tools are directly with you and only need to be linked.
These tools still have to be connected by you:

  • Google Analytics
  • Google Ads
  • Facebook
  • Awin
  • Belboon

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, the evaluations can be printed directly or you can have the reports sent to you by e-mail.

You receive an alert immediately in the event of anomalies and problems – via push message directly to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent via email at various intervals.

Yes, you can download the free app for Apple and Android devices and simply log in with your account. This way, you have all your data with you at all times and in full view.

No, there are no additional costs for the SEO function on the part of OM Optimiser. Also in the Free Version you will find all SEO functions. However, depending on which package you have chosen, you have a different range of functions at your disposal. Details can be found in our price list.
Of course, you still have to pay the costs for purchase links, etc. directly to the provider.

Depending on which package you have chosen, you can store different numbers of competitors in the OM Optimiser. In the Free Version, for example, you can store 3 competitors, in the Enterprise Version up to 20. Details can be found in our price list.

The OM Optimiser is designed for every level. No matter what industry you come from or what level of expertise you have, the OM Optimiser will easily bring your online marketing to the next level. You can also learn more on our service page.

The OM Optimiser checks important technical functions of your website from a search engine perspective. This includes, for example, status codes, meta tags, images, canonicals, URLs, indexability, external links and content.

If you have difficulties with the implementation despite the instructions in the tool, you can contact us at any time. Our experts will be happy to advise you or carry out the implementation for you. You can also take advantage of our other service offers. Learn more!

The OM Optimiser accesses three different visibility values to offer more accuracy. The tool shows you your visibility from Xovi and Sistrix, as well as its own raised visibility curve specifically for your keywords.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your online marketing, save time and costs and improve the performance of your projects. This is Next Level Online Marketing!

Upgrade now!