Social media tool
Evaluations become transparent, successes more clearly visible. The OM Optimiser translates the Likes and Shares gained in the area of social media into improved strategies.
Online marketing generates visibility when practiced as a multichannel challenge. Social media is and remains outstanding in this respect. Almost half the world is connected online, and people spend an average of 20 minutes a day on social media (studies: Hilker Consulting). With these figures, analyses are worth their weight in gold. The OM Optimiser© guarantees structure and plannability.
Many companies still underestimate the importance of social media. The most impressive proof is the fact that 96% of social media users discuss brands without following them (study Brandwatch). Moreover, social ads are often not even perceived as ads. The potentials are obvious. Nevertheless, many businesses and brands see their presence in social networks only as a kind of business card.
Understanding numbers, recognizing opportunities and rolling out campaigns – the possibilities are numerous, the best overview is provided by the OM Optimiser©. This is how followers quickly become satisfied customers. Upgrade now!
Advantages
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OM Optimiser® offers these social media functions
Dashboard
Contribution planning
Link provision
Evaluations per platform
Target group evaluations
Free app
Alert system
Personal coach
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APIs
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Users
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Years of experience
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Functions
Decide in favour of the OM Optimiser®
Multi-device
Stay flexible, use OM Optimiser on your PC, tablet or smartphone.
Platforms
All relevant social media platforms combined in one tool. Social media marketing has never been so easy.
Transparency
OM Optimiser helps you evaluate your data from all social networks. Social - Multiple profiles, one dashboard.
Alert system
The alert system keeps you constantly up to date and informs you directly when posts are commented on or shared, for example.
Coach
Tasks are automatically created and prioritized. The OM Optimiser Coach shows you fully automatically how to maximise your success.
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Social Media Dashboard
To keep an overview of your social media campaigns, data from Facebook, Instagram, Twitter and LinkedIn are integrated in OM Optimiser. So you have all the important data at a glance.
Post planning
With the help of the scheduling tool in OM Optimiser, you can prepare your own posts for social media and schedule their publication.
Target group evaluations
In order to learn valuable lessons from your social media activities, you need to be able to accurately evaluate your data. Get to know your target group and create content and ads that perform. The OM Optimiser supports you in narrowing down your target group and avoiding scattering losses. Data of your target groups is evaluated and results are bundled at a glance. Optimize your presence with the information gained and reap the best ROI. Social media marketing has never been easier.
Evaluations per platform
With the OM Optimiser, you can view and analyse evaluations per platform in bundled form. Get all important data, such as clicks and costs at a glance. This way you always have your social networks under control and boost your social media performance.
Alert System
Especially in social networks it is very important to interact with your community on a regular basis. The alert system of the OM Optimiser reacts to new comments. You will then receive a notification as a push message directly to your smartphone. This way you can interact with your community directly in the tool and strengthen your brand awareness quickly and easily via social media. Your response time is kept low and you always have your social media channels under control.
OM Optimiser® Brochure
Recent studies
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
90% of marketing managers support greater use of artificial intelligence.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
Other relevant social media tool functions
The OM Optimiser social media tool at a glance
OM Optimiser - Your tool for social media!
SME
Social media is something that hasn't really been taken seriously in your company yet, but you want to use its potential? Then the OM Optimiser is exactly the right tool for you!
Enterprise
Do you have your own social media department? Use the OM Optimiser as a project management tool. Thanks to AI, responsibilities are assigned directly!
Resellers and agencies
Are you a social media agency? Then the OM Optimiser is also the perfect tool for you! Organize your projects. Give your customers transparency and become part of our partner program!
Let others convince you!
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
Your advantages with the OM Optimiser® social media tool
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Frequently asked questions
Depending on the specific tool, the connection to the OM Optimiser is always different. However, the connection is quick and easy for all tools. You can find specific instructions, including screenshots and videos, directly in the OM Optimiser. If you have any questions, our specialists are at your disposal.
The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.
You receive an alert immediately in the event of anomalies and problems – via push message directly to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent via email at various intervals.
Yes, the free app is available for Apple and Android devices. Just sign in with your account and get started!
Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.
Currently, you can connect OM Optimiser with Facebook, Instagram, Twitter and LinkedIn.
Yes, depending on your needs, we can enable the connection of additional platforms.
Yes! With OM Optimiser you can schedule posts for Facebook, Instagram, Twitter and LinkedIn. Also use the preview function to see errors directly.
Yes, OM Optimiser offers you a lot of data from all the connected tools. So you can better understand your target groups and see various developments directly in the social media dashboard.
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Automate
Use the power of OM Optimiser – automate your social media marketing, save time and costs and improve the performance of your projects! This is Next Level Online Marketing!
The most important social media functions of the OM Optimiser
Social Media Tool
The OM Optimiser provides you with a comprehensive social media management tool. Save the login in many different tools and evaluate the performance centrally in the OM Optimiser. With the Enterprise Social Media Tool you can evaluate your paid and organic performance, create and schedule posts for all relevant networks in one tool. This is Next Level Social Media Marketing!