Skip to main content

Social media tool

Evaluations become transparent, successes more clearly visible. The OM Optimiser translates the Likes and Shares gained in the area of social media into improved strategies.

Online marketing generates visibility when practiced as a multichannel challenge. Social media is and remains outstanding in this respect. Almost half the world is connected online, and people spend an average of 20 minutes a day on social media (studies: Hilker Consulting). With these figures, analyses are worth their weight in gold. The OM Optimiser© guarantees structure and plannability.

Many companies still underestimate the importance of social media. The most impressive proof is the fact that 96% of social media users discuss brands without following them (study Brandwatch). Moreover, social ads are often not even perceived as ads. The potentials are obvious. Nevertheless, many businesses and brands see their presence in social networks only as a kind of business card.

Understanding numbers, recognizing opportunities and rolling out campaigns – the possibilities are numerous, the best overview is provided by the OM Optimiser©. This is how followers quickly become satisfied customers. Upgrade now!


  • Free app for Apple and Android
  • All channels in one tool - so you always keep the overview
  • Automation of many processes and tasks
  • Always everything under control thanks to alert system
  • Available in 9 languages
  • Perfect analysis of organic and paid posts

The embedded video is provided by Vimeo and starts when clicked. The privacy policy of Vimeo ( applies

Hintergrundbild-des-Videos-von-OM Optimiser®

Video starten

OM Optimiser® offers these social media functions


Contribution planning

Link provision

Evaluations per platform

Target group evaluations

Free app

Alert system

Personal coach

  • +0


  • +0


  • +0

    Years of experience

  • +0


Decide in favour of the OM Optimiser®


Stay flexible, use OM Optimiser on your PC, tablet or smartphone.


All relevant social media platforms combined in one tool. Social media marketing has never been so easy.


OM Optimiser helps you evaluate your data from all social networks. Social - Multiple profiles, one dashboard.

Alert system

The alert system keeps you constantly up to date and informs you directly when posts are commented on or shared, for example.


Tasks are automatically created and prioritized. The OM Optimiser Coach shows you fully automatically how to maximise your success.

Download Free Version now

Playstore Button von Google Apple App Store Button

The most important social media functions of the OM Optimiser

Social Media Tool

The OM Optimiser provides you with a comprehensive social media management tool. Save the login in many different tools and evaluate the performance centrally in the OM Optimiser. With the Enterprise Social Media Tool you can evaluate your paid and organic performance, create and schedule posts for all relevant networks in one tool. This is Next Level Social Media Marketing!

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Social Media Dashboard

To keep an overview of your social media campaigns, data from Facebook, Instagram, Twitter and LinkedIn are integrated in OM Optimiser. So you have all the important data at a glance.

  • Development of the most important key figures and previous month comparisons
  • Organic and Paid Traffic
  • Top/Flop posts
  • Evaluation per channel
  • Evaluation per country
  • Overview of the latest posts
  • Linking of social media data with analytics key figures
OM Optimiser Social Media Tool Dashboard

Post planning

With the help of the scheduling tool in OM Optimiser, you can prepare your own posts for social media and schedule their publication.

  • Extensive post mask for the creation of posts
  • Planning of the publication date
  • Preview of the posts
  • Post history
  • Marking for paid and organic posts
  • Filter function for optimal sorting
  • Link provision
  • Available for Facebook, Instagram, Twitter and LinkedIn
OM Optimiser Social Media Tool: Beitragsplanung

Target group evaluations

In order to learn valuable lessons from your social media activities, you need to be able to accurately evaluate your data. Get to know your target group and create content and ads that perform. The OM Optimiser supports you in narrowing down your target group and avoiding scattering losses. Data of your target groups is evaluated and results are bundled at a glance. Optimize your presence with the information gained and reap the best ROI. Social media marketing has never been easier.

  • Display of target groups from all campaigns
  • Integration of results, reach, clicks, likes, shares, comments per target group
  • Evaluations by gender, age, location and interests.
  • DSGVO compliant
Das Social Media Tool im OM Optimiser: Die Zielgruppe Auswertung

Evaluations per platform

With the OM Optimiser, you can view and analyse evaluations per platform in bundled form. Get all important data, such as clicks and costs at a glance. This way you always have your social networks under control and boost your social media performance.

  • Development of results over time per platform
  • Development of clicks & costs
  • Clicks per social media platform
  • Development of page interactions
  • Costs per page interaction
  • Development of CTR & CPC
  • Bounce rate and link clicks
  • All relevant networks
OM Optimiser Social Media Tool Auswertung pro Plattform

Alert System

Especially in social networks it is very important to interact with your community on a regular basis. The alert system of the OM Optimiser reacts to new comments. You will then receive a notification as a push message directly to your smartphone. This way you can interact with your community directly in the tool and strengthen your brand awareness quickly and easily via social media. Your response time is kept low and you always have your social media channels under control.

  • Immediate notification by email, on your smartphone or tablet
  • Minimize response times
  • Respond directly to comments
  • Community management for all channels in one tool
OM Optimiser® Brochure
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


Other relevant social media tool functions

Key sales KPIs

Gain transparent insight into the development and performance of your leads. The OM Optimiser provides clear analyses for this purpose: e.g. inquiries per employee and channel, sales per lead and customer, comparisons with the previous year, forecasts, etc.


The development of your clicks, impressions, bounce rate and costs you receive in the social media tool of the OM Optimiser automatically compared to the previous month. Fast analyses are no longer a problem!

Top campaigns

The OM Optimiser shows you which of your campaigns performs best. With Clicks, Reach and Likes you can compare the top results and find out what goes down well with your community.

Target group

In the Social Media Tool you can quickly find out who your target group is. The OM Optimiser observes the actions of your social media channels and derives your top 5 target groups completely automatically.

Results per platform

With the Soical Media Tool you can see your data broken down into Facebook, Instagram, Messenger and many more. These details give you conclusions about the performance in the individual social media networks.

Cost calculation

In the OM Optimiser's handy charts, you can remove unwanted data at the click of a mouse. This allows you to see at a glance how costs compare with results or interactions.

Export function

With a mouse click you can download the data collected in the OM Optimiser in a desired format. JPG and PNG are even available for graphics and diagrams. This saves you time-consuming manual transfers.


The management of your social media activities is easy again thanks to a list of completed and open social tasks. The OM Optimiser also benefits from a comprehensive road map that paves the way for your social media strategy.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. If there is a problem with your loading times, the coach algorithm will recognize the priority over other tasks. If there is an immediate need for action, you will be informed accordingly.

The OM Optimiser social media tool at a glance


OM Optimiser - Your tool for social media!


Social media is something that hasn't really been taken seriously in your company yet, but you want to use its potential? Then the OM Optimiser is exactly the right tool for you!


Do you have your own social media department? Use the OM Optimiser as a project management tool. Thanks to AI, responsibilities are assigned directly!

Resellers and agencies

Are you a social media agency? Then the OM Optimiser is also the perfect tool for you! Organize your projects. Give your customers transparency and become part of our partner program!

Let others convince you!

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Your advantages with the OM Optimiser® social media tool

Social media marketing thanks to AI

  • OM Optimiser provides you with an integrated social media tool and helps you create your social ads and posts on a regular basis.

Save more time

  • OM Optimiser helps you with all the technical tasks and even does many of them completely automatically for you!

Full control

  • The OM Optimiser’s scheduling tool allows you to easily create posts and schedule their publication on all relevant platforms.

Always informed

  • With the help of the alert system, you will always be informed about important events and thus significantly shorten the reaction time!

Perfect reporting

  • The OM Optimiser automatically provides important reports and combines key figures from the different social media.

Increase sales

  • With the social media tool of the OM Optimiser, you can massively increase your brand awareness and thus increase your sales in the long term.

[global_element post_id=”38365″]

[global_element post_id=”12182″]

Frequently asked questions

Depending on the specific tool, the connection to the OM Optimiser is always different. However, the connection is quick and easy for all tools. You can find specific instructions, including screenshots and videos, directly in the OM Optimiser. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.

You receive an alert immediately in the event of anomalies and problems – via push message directly to your mobile device or via e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent via email at various intervals.

Yes, the free app is available for Apple and Android devices. Just sign in with your account and get started!

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

Currently, you can connect OM Optimiser with Facebook, Instagram, Twitter and LinkedIn.

Yes, depending on your needs, we can enable the connection of additional platforms.

Yes! With OM Optimiser you can schedule posts for Facebook, Instagram, Twitter and LinkedIn. Also use the preview function to see errors directly.

Yes, OM Optimiser offers you a lot of data from all the connected tools. So you can better understand your target groups and see various developments directly in the social media dashboard.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser – automate your social media marketing, save time and costs and improve the performance of your projects! This is Next Level Online Marketing!

Upgrade now!