Social Media Tool
Evaluations become transparent, successes more clearly visible. The OM Optimiser translates the Likes and Shares gained in the area of social media into improved strategies.
Online marketing generates visibility when practiced as a multichannel challenge. Social media is and remains outstanding in this respect. Almost half the world is connected online, and people spend an average of 20 minutes a day on social media (studies: Hilker Consulting). With these figures, analyses are worth their weight in gold. Structure and planning are guaranteed by OM Optimiser©.
Many companies still underestimate the importance of social media. The most impressive proof is the fact that 96% of social media users discuss brands without following them (study Brandwatch). Moreover, social ads are often not even perceived as ads. The potentials are obvious. Nevertheless, many businesses and brands see their presence in social networks only as a kind of business card.
Understanding numbers, recognizing opportunities and rolling out campaigns – the possibilities are numerous, the best overview is provided by OM Optimiser©. This is how followers quickly become satisfied customers. Upgrade now!
Advantages
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These social media functions are offered by OM Optimiser®
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Multi-device
Stay flexible, use OM Optimiser on your PC, tablet or smartphone.
Platforms
All relevant social media platforms combined in one tool. Social media marketing has never been so easy.
Transparency
The OM Optimiser helps you evaluate your data from all social networks. Social - Multiple profiles, one dashboard.
Alert-System
The Alert system keeps you constantly up to date and informs you directly when posts are commented on or shared, for example.
Coach
Tasks are automatically created and prioritized. The OM Optimiser coach automatically shows you how to maximize your success.
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Social Media Dashboard
To keep an overview of your social media campaigns, the data from Facebook, Instagram, Twitter and LinkedIn are integrated in OM Optimiser. So you have all the important data at a glance.
Post planning
With the help of the planning tool in OM Optimiser, you can prepare your posts for social media yourself and plan their publication.
Target group evaluations
In order to learn valuable lessons from your social media activities, you need to be able to accurately evaluate your data. Get to know your target group and create content and ads that perform. The OM Optimiser supports you in narrowing down your target group and avoiding scattering losses. Data of your target groups is evaluated and results are bundled at a glance. Optimize your presence with the information gained and reap the best ROI. Social media marketing has never been easier.
Evaluations per platform
With OM Optimiser you can view and analyse evaluations per platform in bundled form. Get all important data, such as clicks and costs at a glance. This way you always have your social networks under control and boost your social media performance.
Alert System
Especially in social networks it is very important to interact with your community on a regular basis. The Alert system of the OM Optimiserreacts to new comments. You will then receive a notification directly as a push message to your smartphone. This way you can interact with your community directly in the tool and strengthen your Brand Awareness quickly and easily via social media. Your response time is kept low and you always have your social media channels under control.
OM Optimiser® Brochure
Recent studies
90% of marketing managers support greater use of artificial intelligence.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
Other relevant Social Media Tool functions
The Social Media Tool of the OM Optimiser at a glance
OM Optimiser - Your tool for social media!
Let others convince you!
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Your advantages through the Social Media Tool of the OM Optimiser®
Connection of all your online marketing channels
Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.
The future of online marketing starts now!
EUR GBP USD
Free
Your free access to OM Optimiser.
- Up to 5 users
- Many data in one tool
- Incl. SEO module
- 1 domain
permanent 0€
permanent 0$
permanent 0£
Starter
The perfect introduction to professional online marketing.
- Up to 20 users
- 5 Competitors maintainable
- Incl. SEO module
- 1 domain
from 36€
from $39 up
from £36
Basic
Optimal for small to medium sized websites and upscale requirements.
- Up to 30 users
- 7 Competitors maintainable
- Including SEO, SEA, Social & Affiliate Module
- Up to 3 domains
from 169€
from $186 up
from £169 up
Professional
Optimal for large websites and online shops - small to medium teams
- Up to 50 users
- 15 Competitors maintainable
- All modules included
- Up to 10 domains
from 339€
from $373
from £339
Enterprise
Optimal for highest requirements, many and large projects - large teams - the complete range of functions!
- Up to 100 users
- 20 Competitors maintainable
- All modules included
- Up to 20 domains
from 869€
from $956 up
from 869£
Frequently asked questions
Depending on the specific tool, the connection to OM Optimiser is always different. However, the connection is quick and easy for all tools. Specific instructions, including screenshots and videos can be found directly at OM Optimiser. If you have any questions, our specialists are at your disposal.
The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.
Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.
In the event of any anomalies or problems, you will immediately receive an alert at Alert – via a push message sent directly to your mobile device or by e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent by e-mail at various intervals.
Yes, the free App is available for Apple and Android devices. Simply log in with your account and get started!
Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.
Currently, you can connect the OM Optimiser with Facebook, Instagram, Twitter and LinkedIn.
Yes, depending on your needs, we can enable the connection of additional platforms.
Yes! With OM Optimiser you can schedule posts for Facebook, Instagram, Twitter and LinkedIn. Also use the preview function to see errors directly.
Yes, the OM Optimiser offers you a lot of data from all the connected tools. So you can better understand your target groups and see different developments directly in the social media dashboard.
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Automate
Use the power of OM Optimiser- automate your social media marketing, save time and costs and improve the performance of your projects! This is Next Level Online Marketing!
The most important social media functions of the OM Optimisers
Social Media Tool
The OM Optimiser provides you with a comprehensive social media management tool. Save the login in many different tools and evaluate the performance centrally in OM Optimiser. With the Enterprise Social Media Tool you can evaluate your paid and organic performance, create and plan posts for all relevant networks in one tool. This is Next Level Social Media Marketing!