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Social Media Tool

Evaluations become transparent, successes more clearly visible. The OM Optimiser translates the Likes and Shares gained in the area of social media into improved strategies.

Online marketing generates visibility when practiced as a multichannel challenge. Social media is and remains outstanding in this respect. Almost half the world is connected online, and people spend an average of 20 minutes a day on social media (studies: Hilker Consulting). With these figures, analyses are worth their weight in gold. Structure and planning are guaranteed by OM Optimiser©.

Many companies still underestimate the importance of social media. The most impressive proof is the fact that 96% of social media users discuss brands without following them (study Brandwatch). Moreover, social ads are often not even perceived as ads. The potentials are obvious. Nevertheless, many businesses and brands see their presence in social networks only as a kind of business card.

Understanding numbers, recognizing opportunities and rolling out campaigns – the possibilities are numerous, the best overview is provided by OM Optimiser©. This is how followers quickly become satisfied customers. Upgrade now!


  • Free App for Apple and Android
  • All channels in one tool - so you always keep the overview
  • Automation of many processes and tasks
  • Always everything under control thanks to Alert system
  • Available in 9 languages
  • Perfect analysis of organic and paid posts

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These social media functions are offered by OM Optimiser®


Contribution planning

Link provision

Evaluations per platform

Target group evaluations

Free App


Personal coach

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    Years of experience

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Decide for the OM Optimiser®


Stay flexible, use OM Optimiser on your PC, tablet or smartphone.


All relevant social media platforms combined in one tool. Social media marketing has never been so easy.


The OM Optimiser helps you evaluate your data from all social networks. Social - Multiple profiles, one dashboard.


The Alert system keeps you constantly up to date and informs you directly when posts are commented on or shared, for example.


Tasks are automatically created and prioritized. The OM Optimiser coach automatically shows you how to maximize your success.

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The most important social media functions of the OM Optimisers

Social Media Tool

The OM Optimiser provides you with a comprehensive social media management tool. Save the login in many different tools and evaluate the performance centrally in OM Optimiser. With the Enterprise Social Media Tool you can evaluate your paid and organic performance, create and plan posts for all relevant networks in one tool. This is Next Level Social Media Marketing!

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Social Media Dashboard

To keep an overview of your social media campaigns, the data from Facebook, Instagram, Twitter and LinkedIn are integrated in OM Optimiser. So you have all the important data at a glance.

  • Development of the most important key figures and previous month comparisons
  • Organic and Paid Traffic
  • Top/Flop posts
  • Evaluation per channel
  • Evaluation per country
  • Overview of the latest posts
  • Linking of social media data with Analytics key figures
Online Marketing Tool with AI: SEA Tool with Social Media Monitoring

Post planning

With the help of the planning tool in OM Optimiser, you can prepare your posts for social media yourself and plan their publication.

  • Extensive post mask for the creation of posts
  • Planning of the publication date
  • Preview of the posts
  • Post history
  • Marking for paid and organic posts
  • Filter function for optimal sorting
  • Link provision
  • Available for Facebook, Instagram, Twitter and LinkedIn
OM Optimiser Social Media Tool: Beitragsplanung

Target group evaluations

In order to learn valuable lessons from your social media activities, you need to be able to accurately evaluate your data. Get to know your target group and create content and ads that perform. The OM Optimiser supports you in narrowing down your target group and avoiding scattering losses. Data of your target groups is evaluated and results are bundled at a glance. Optimize your presence with the information gained and reap the best ROI. Social media marketing has never been easier.

  • Display of target groups from all campaigns
  • Integration of results, reach, clicks, likes, shares, comments per target group
  • Evaluations by gender, age, location and interests.
  • DSGVO compliant
Online Marketing Tool with AI: Social Media Tool with Target Groups

Evaluations per platform

With OM Optimiser you can view and analyse evaluations per platform in bundled form. Get all important data, such as clicks and costs at a glance. This way you always have your social networks under control and boost your social media performance.

  • Development of results over time per platform
  • Development of clicks & costs
  • Clicks per social media platform
  • Development of page interactions
  • Costs per page interaction
  • Development CTR & CPC
  • Bounce rate and link clicks
  • All relevant networks
Online Marketing Tool with AI: Social Media Tool with Data per Platform

Alert System

Especially in social networks it is very important to interact with your community on a regular basis. The Alert system of the OM Optimiserreacts to new comments. You will then receive a notification directly as a push message to your smartphone. This way you can interact with your community directly in the tool and strengthen your Brand Awareness quickly and easily via social media. Your response time is kept low and you always have your social media channels under control.

  • Immediate notification by email, on your smartphone or tablet
  • Minimize response times
  • Respond directly to comments
  • Community management for all channels in one tool
OM Optimiser® Brochure
OM Optimiser: Das Online Marketing SEO Tool mit Alert-System

Recent studies

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

Other relevant Social Media Tool functions

Key DistributionKPIs

Get transparent insights into the development and performance of your leads. The OM Optimiser provides clear evaluations for this purpose: e.g. enquiries per employee and channel, turnover per lead and customer, comparisons with the previous year, forecasts, etc.


The development of your clicks, impressions, bounce rate and costs you get in the Social Media Tool of the OM Optimisers automatically compared to the previous month. Quick analyses are no longer a problem!

Top campaigns

The OM Optimiser shows you which of your campaigns performs best. With clicks, reach and likes, you can compare the top results with each other and find out what goes down well with your community.

Target group

At Social Media Tool you can quickly find out who your target group is. The OM Optimiser observes the actions of your social media channels and derives your top 5 target groups completely automatically.

Results per platform

With the Soical Media tool, you can see your data broken down into Facebook, Instagram, Messenger and many more. These details give you conclusions about the performance in the individual social media networks.

Cost calculation

In the OM Optimisers handy diagrams, you can remove unwanted data with a click of the mouse. This way you can see at a glance how costs compare with results or interactions.

Export function

With a click of the mouse, you can download the data collected in OM Optimiser in a format of your choice. Even JPG and PNG are available for graphics and diagrams. This saves you time-consuming manual transfers.


Managing your social media activities is easy again thanks to listings of completed and open social tasks. The OM Optimiser also benefits from an overarching road map that paves the way for your social media strategy.

OM Optimiser Coach

Your personal coach collects all tasks that are created using Task Automation. If there is a problem with your loading times, the coach algorithm recognizes the priority over other tasks. If there is a need for immediate action, you will be informed accordingly.

The Social Media Tool of the OM Optimiser at a glance


OM Optimiser - Your tool for social media!


Social media is something that has not really been taken seriously in your company yet, but you want to use its potential? Then OM Optimiser is exactly the right tool for you!


Do you have your own social media department? Use the OM Optimiser as Projektmanagement Tool. Thanks to AI, responsibilities are assigned directly!

Resellers and agencies

Are you a social media agency? Then OM Optimiser is also the perfect tool for you! Organize your projects. Give your customers transparency and become part of our partner program!

Let others convince you!

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

Your advantages through the Social Media Tool of the OM Optimiser®

Social media marketing thanks to AI

  • The OM Optimiser provides you with an integrated Social Media Tool and supports you in creating your social ads and posts on a regular basis.

Save more time

  • The OM Optimiser supports you with all the technical tasks and even takes care of many of them completely automatically for you!

Full control

  • The OM Optimisers scheduling tool allows you to easily create posts and schedule their publication on all relevant platforms.

Always informed

  • With the help of the Alert system, you will always be informed about important events and thus significantly shorten the reaction time!

Perfect reporting

  • The OM Optimiser automatically provides important reports and combines key figures from the different social media.

Increase sales

  • With the Social Media Tool of the OM Optimisers you can massively increase your Brand Awareness and thus increase your sales in the long term.

Connection of all your online marketing channels

Merge online marketing data from multiple tools quickly and easily in OM Optimiser ®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

The future of online marketing starts now!



Your free access to OM Optimiser.

  • Up to 5 users
  • Many data in one tool
  • Incl. SEO module
  • 1 domain

permanent 0€

permanent 0$

permanent 0£


The perfect introduction to professional online marketing.

  • Up to 20 users
  • 5 Competitors maintainable
  • Incl. SEO module
  • 1 domain

from 36€

from $39 up

from £36


Optimal for small to medium sized websites and upscale requirements.

  • Up to 30 users
  • 7 Competitors maintainable
  • Including SEO, SEA, Social & Affiliate Module
  • Up to 3 domains

from 169€

from $186 up

from £169 up


Optimal for large websites and online shops - small to medium teams

  • Up to 50 users
  • 15 Competitors maintainable
  • All modules included
  • Up to 10 domains

from 339€

from $373

from £339


Optimal for highest requirements, many and large projects - large teams - the complete range of functions!

  • Up to 100 users
  • 20 Competitors maintainable
  • All modules included
  • Up to 20 domains

from 869€

from $956 up

from 869£

Get started now and use it 14 days for free!

Frequently asked questions

Depending on the specific tool, the connection to OM Optimiser is always different. However, the connection is quick and easy for all tools. Specific instructions, including screenshots and videos can be found directly at OM Optimiser. If you have any questions, our specialists are at your disposal.

The OM Optimiser offers you free of charge and without further effort for you many online marketing tools already with direct connection. However, a few tools are directly with you and only need to be linked.

Yes, you can download all reports and data as PNG, JPG, SVG, PDF, CSV, XLSX or JSON. In addition, you can print the reports directly.

In the event of any anomalies or problems, you will immediately receive an alert at Alert – via a push message sent directly to your mobile device or by e-mail. This way, you are always informed if you should take a closer look at key figures or if there is an urgent need for action. In addition, the reports can also be sent by e-mail at various intervals.

Yes, the free App is available for Apple and Android devices. Simply log in with your account and get started!

Depending on which package you have chosen, you can create different numbers of domains in OM Optimiser. In the Free version, for example, you can only store one domain, in the Enterprise version up to 20. Details can be found in our price list.

Currently, you can connect the OM Optimiser with Facebook, Instagram, Twitter and LinkedIn.

Yes, depending on your needs, we can enable the connection of additional platforms.

Yes! With OM Optimiser you can schedule posts for Facebook, Instagram, Twitter and LinkedIn. Also use the preview function to see errors directly.

Yes, the OM Optimiser offers you a lot of data from all the connected tools. So you can better understand your target groups and see different developments directly in the social media dashboard.

Promote the transformation of your company!

Save costs

  • Low running costs: Get the online marketing tool with AI from only 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with only one login.
  • You will receive errors, problems and anomalies immediately via push and e-mail.


  • The tool automatically recognizes the need for action and clearly shows you all the necessary to-dos.
  • The OM Optimiser independently automates many online marketing tasks.

Use the power of OM Optimiser- automate your social media marketing, save time and costs and improve the performance of your projects! This is Next Level Online Marketing!

Upgrade now!