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SEA tool

The OM Optimiser controls SEA campaigns. Thanks to artificial intelligence, it is more networked, smarter and far-sighted than is the case with current tools. The best strategy follows a complex analysis.

SEA is one of the most important levers in online marketing. With good reason! Eye-tracking studies (Search Engine Land 2011) prove that 90 percent of users perceive ads above the SERPs almost more precisely than the organic search results. This results in synergy effects together with classic SEO. You can use these with the OM Optimiser©.

Companies often do not have enough resources and/or know-how to be able to manage campaigns optimally. The evaluation of campaigns is also often neglected. As a result, possible learnings are ignored and optimization is not carried out to improve performance.

The SEA tool of the OM Optimiser© supports you in this process – starting with keyword finding, through the evaluation of your campaigns to the optimization of individual campaign components. Thanks to the artificial intelligence of the SEA tool, you can achieve more conversions at a lower cost per conversion. The SEA Optimiser takes care of your daily to-dos, and thanks to the task automation, tasks are created and assigned fully automatically. Use the SEA tool with artificial intelligence now – Upgrade now!

Your benefits

  • Automation of many processes and tasks
  • Up to 40% more conversions
  • Up to 25% lower costs/conversion
  • More than 30 test points are checked automatically every day
  • Free app for Apple and Android
  • Available in more than 9 languages
  • Fire protection
  • All media data in one tool

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OM Optimiser offers these SEA functions

SEA Dashboard

SEA Optimiser

Keyword tool

Bid optimization

Daily time evaluations

Budget planning

Protection from warnings

Brand protection tool

Tool loading times

SEO synergies

Match Type evaluations

Personal coach

Task automation

Alert System

Uptime monitor

Historical development Quality factor

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    SEA inspection points

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    Years of experience

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The Next Generation SEA Tool - Upgrade now!

Alert System

You will receive immediate notification of important events.

SEA Optimiser

More than 30 criteria are analyzed and optimized daily.


Work faster and more efficiently with intelligent automation. Automatic allocation of To Dos.


The OM Optimiser Coach helps you to improve your performance by creating and prioritising tasks fully automatically.

Brand protection

The OM Optimiser automatically finds brand infringements and informs you by alert. This saves you more costs.

Download Free Version now

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The most important functions of the SEA tool

All-in-one SEA tool with AI

The OM Optimiser offers you an all-in-one SEA tool to keep your advertising campaigns under constant control. You no longer need any other tools. Thanks to our APIs, we can offer you SEA, social and affiliate evaluations from one source. This makes your work much easier and you don’t have to switch between all tools when you want to evaluate your data. By using Artificial Intelligence, many processes in SEA are automated and you save valuable time when implementing various measures. With OM Optimiser you work three times faster than usual and can save up to 25% of costs. – This is Next Level Online Marketing!

Online Marketing SEA Tool im OM Optimiser

SEA Tool Dashboard

In the SEA Dashboard all your key figures from Google Ads are clearly displayed. For example, you can compare developments for KPIs such as costs/conv., conversions, sales or KUR with previous month’s or previous year’s figures.

  • Overview of all KPIs
  • Linking tasks to results
  • Road map for all completed and pending tasks
  • Evaluation of the historical quality factor
  • Integration of the SEO values
  • Uptime Monitor informs you immediately about website failures
Online Marketing SEA Tool im OM Optimiser: Dashboard
SEA Dashboard im OM Optimiser SEA Tool

SEA Optimiser

In addition to the clear SEA reports that are available in the tool, the OM Optimiser advises you automatically and rule-based which areas in your campaigns need to be optimised. So you can continuously improve your campaigns and achieve your goals even without agency know-how.

  • The OM Optimiser shows you anomalies within your SEA account
  • You receive an overview with all errors, warnings and information from your campaigns and can thus take the right optimization measures
  • Concrete recommendations for action for the respective problems
  • You can make adjustments directly in the OM Optimiser
  • The OM Optimiser links your SEA key figures with data from Google Analytics and the Google Search Console to show synergies
SEA Tool im OM Optimiser

Bid optimization

With the OM Optimiser’s SEA tool, you can save a lot of time thanks to rule-based intelligence. You are supported in the evaluation of your campaigns and can carry out semi-automated bid optimization based on performance values. This way you can significantly increase the efficiency of your campaigns.

  • Evaluations according to weekdays
  • Evaluations according to hours per day
  • Bid optimization based on keyword performance
  • Semi-automated bid optimization
Online Marketing SEA Tool im OM Optimiser: Gebotsoptimierung

Keyword tool

The OM Optimiser has a comprehensive keyword tool. It finds new keywords for you that match your project and your goals. Based on your domain, competitor sites or already managed keywords, suggestions are generated. So you can use the time you have gained to further optimize your ad texts and increase the quality of your SEA campaigns.

  • Automatic suggestions for new search terms
  • Display of search volume, competitor density and CPC height in SEA
  • Easily add keywords to your project
  • Prioritization of the keyword suggestions
  • All relevant data at a glance
OM Optimiser: Keyword Ranking Tool Dashboard
OM Optimiser: Die Wettbewerber im Blick
OM Optimiser mit Content Tool: Keyword Vorschläge

Detailed reports

For all customers who want a more detailed insight, detailed evaluations of their SEA measures are of course available. The OM Optimiser provides comprehensive reports on campaigns, keywords and conversions. Evaluate the data by an individual sorting according to your wishes and draw important lessons from the data.

  • Performance of the keywords
  • Ad performance
  • Campaign performance
  • Evaluations according to time of day and weekday
  • Historical development of the quality factor
  • Demographic and geographical data
Online Marketing SEA Tool im OM Optimiser: Detailberichte

Budget planning

When planning the budget for small and large projects, you must always have a perfect overview of the current status of expenditures. In OM Optimiser you can easily manage your concrete campaign budgets and budget planning. Enter how much budget you have planned per month and the OM Optimiser will compare the budgets with the actual costs for you. This way you always have everything in view and can react quickly if your expenses are too high.

  • Definition of the budget per month
  • Monthly comparison
  • Residual budget in percent
  • Monitoring of budgets
  • Reconciliation of residual budgets and simple redistribution
Das SEA Tool im OM Optimiser: Die Budgetplanung

Fire protection

Especially in search engine advertising, your brand can be misused. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. So you save money and do not lose customers to your competitors! In addition, the OM Optimiser protects you from warnings. Especially in SEA, trademark law is an important topic. The tool automatically checks your campaigns for possible trademark infringements.

  • Protect your brand terms
  • Over 30,000 locations adjustable
  • Testing your brand at different times of the day
  • Examination of search queries for foreign trademarks
  • Note when using the keyword insertion function in advertisements, which repeatedly leads to problems in trademark law
  • Checking the displays for foreign brand names and alerting in case of infringements

To the Brand Protection Tool

Online Marketing SEA Tool im OM Optimiser: Brand Protection
OM Optimiser®Brand Protection Markenrechtsprüfung
OM Optimiser® Brand Protection mit individuellen Standorteinstellungen

Social media tool

With the OM Optimiser’s social media tool, you can plan your posts and contributions, evaluate current performance and identify potential in your campaigns. You have access to all relevant social media platforms and thus always have a perfect overview in just one tool!

  • All relevant networks
  • Facebook
  • Instagram
  • Messenger
  • Linking social media data with analytics key figures
  • Development of key figures and previous month comparisons

To the Social Media Tool

Online Marketing Social Media SEA Tool: Dashboard

Affiliate marketing tool

The OM Optimiser provides you with an affiliate marketing tool with all relevant networks. You can evaluate the performance per network and publisher thanks to a clear dashboard. So you can keep track of all important events in real time.

  • Evaluations per network
  • Important KPIs per publisher: clicks, sales, turnover, compensation, cancellation rate
  • Evaluation of the best performing advertising media
  • Transactions per network
  • Control orders directly in the tool (edit, accept, cancel)
  • Origin and time of incoming orders including URL

To the Affiliate Marketing Tool

Online Marketing SEA Tool: Affiliate Marketing
Affiliate Marketing Dashboard | OM Optimiser®

Loading times Monitoring

In order to be able to react immediately in the SEA, the OM Optimiser informs you in case of a (sudden) strong increase in charging time. This enables you and your service providers to address and solve the problems directly. This way you can save costs and directly prevent high bounce rates.

  • Alert for increasing loading times
  • Immediate reaction and error correction possible
  • Campaigns can be temporarily stopped
  • Prevent high bounce rates
OM Optimiser® brochure
Online Marketing SEA Tool: Ladezeiten
Ladezeiten Überwachung mit dem OM Optimiser SEA Tool

Current studies

Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.

Adesso "Künstliche Intelligenz verändert den Blickwinkel"

AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.

“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.

According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.

Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.


90% of marketing managers support greater use of artificial intelligence.

KI - die Zukunft des Marketings, SRH Hochschule Berlin

No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.

Further functions of the SEA tool

SEO synergies

In order to be able to make the decision in SEA whether certain keywords should be advertised or not, data from SEO is integrated into the keyword reports. This saves you valuable time.

Match Type evaluations

Based on the match type evaluations in the OM Optimiser, decide whether it makes sense to exclude certain match types or to adjust the bids for them.

OM Optimiser Coach

Your personal coach collects all tasks that are created with the help of Task Automation. If there is a problem with your loading times, the coach algorithm will recognize the priority over other tasks. If there is an immediate need for action, you will be informed accordingly.

Task automation

Task automation is linked to the OnPage Crawler, among other things, and automatically detects potential for optimization. The OM Optimiser immediately creates appropriate tasks in all areas and assigns them to the responsible persons.

Alert system

For all important events concerning your online marketing, you will receive an alert email or a push message directly to your smartphone. This saves you a lot of time and reduces your reaction times to a minimum, even when you are on the road.

OAuth Smart

With the open security protocol, you can quickly and easily connect APIs for your business and all your customers.

Clearly structured brand monitoring

To ensure that no mistakes are made in the analysis of your trademark protection and nothing is overlooked, you can clearly categorize and manage the domains found to ensure consistent verification.

Development Quality factor

The OM Optimiser supports you in making success measurable. The historical development of the quality factor is shown in detail. This allows you to track your changes perfectly.

Language Automation

With OM Optimiser's Language Automation, you can automatically translate the texts of your SEA ads into other languages. This way you can create content for over 10 different languages in no time.

Single sign-on

SSo enables local "one-time authorization" for all computers and services. This way, employees do not have to type in the password every time.

Free App

When it comes to the performance of your SEA campaigns, it is often particularly important to react quickly. With the free OM Optimiser App you can access all functions at any time and take action from anywhere.

Uptime monitor

Always keep an overview of the accessibility of your website. The OM Optimiser checks every 5 minutes whether your website is online or not. If your website is not reachable, you will receive an immediate notification on your smartphone via e-mail or push message.

The SEA tool of the OM Optimiser at a glance





Tile-1500p to 700

Let others convince you!

The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.

Sven Salomon | Geschäftsführer | Klug versichert

The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.

David Hoffmann | Geschäftsführer | Creditreform

With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.

Alexandra Weintritt | Geschäftsführer | Jet Ceuticals GmbH

As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.

Manuel Rudolf | Geschäftsführer | Abflussblitz

We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.

Martin Björn Thomson | Geschäftsführer | EM Group GmbH

Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.

Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.

Désha Nujsongsinn | Freier Creative Director

With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.

Johan Scheid | Blantyre Capital

Your advantages with the SEA tool of the OM Optimiser

SEA Tool with AI

  • Clearly arranged dashboards, an intelligent alert system, an SEA optimiser with AI, task automation and more relieve you of time-consuming tasks in SEA!

Save more time

  • The OM Optimiser supports you in all tasks of paid online advertising and even handles many of them fully automatically for you!

Well-founded optimization

  • Thanks to AI, the SEA tool recognizes To Dos and automatically allocates them to achieve improvements and assigns completed measures directly to the results.

Uncompromising trademark protection

  • In search engine advertising, it is important to protect yourself from the misuse of your brand. The OM Optimiser makes infringements by competitors immediately visible.

Detailed data preparation

  • The OM Optimiser automatically provides important reports and combines key figures from different sources.

More turnover

  • With the SEA tool you can effectively extend your reach, increase your traffic and thereby generate more revenue.

These APIs are provided by the OM Optimiser®.

Google Ads
Google Analytics
Google Lighthouse
Google My Business
Google PageSpeed
Google Safe Browsing
Google Search Console
Yahoo Yslow

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Frequently asked questions

To link your Google Ads account to the OM Optimiser, simply follow the instructions directly in the tool. There you will find a link that allows you to give the OM Optimiser access to your Google Ads account. The connection is quick and easy. If you have any questions, our specialists are of course available to you.

The OM Optimiser offers you most of the online marketing tools free of charge in one package. A few tools still need to be connected by you. These include Google Analytics, Google Ads, Facebook, Awin and Belboon.

Yes, it’s possible. Reports and data can be downloaded in the following formats:

  • PNG
  • JPG
  • SVG
  • PDF
  • CSV
  • XLSX
  • JSON

You can also print out the evaluations directly via the OM Optimiser.

Yes, you can have reports sent to you by e-mail at defined intervals. In case of problems and irregularities you will also be informed by push message to your mobile device. So you always have an overview of your performance.

Yes! you can download the free app for Android and Apple devices and simply log in with your account. So you have all your data with you at all times.

With the Free Version of the OM Optimiser you can deposit a domain. With the Enterprise Version, for example, up to 20 different domains can be linked. In our price overview you will find more information about the other packages.

Currently the SEA Optimiser checks over 20 checkpoints in your ads account. However, these are constantly being extended and expanded. Based on the goals of our customers and the frequent errors and problems with Google Ads campaigns, we are constantly integrating new checkpoints.

Various KPIs are checked on the basis of the campaign, ad group, keyword and account level, as well as in terms of times and ads. These include conversion rates, CTR, costs, costs/conversion, KUR, etc.. The values are checked with regard to time developments and targets. This involves evaluating where there is a concrete need for optimization.

Depending on the specific test point, the campaigns are analysed and evaluated daily, weekly, 2-weekly or monthly. You can access the results at any time.

No, there are no further costs for the SEA tool via the OM Optimiser. Of course you will still have to pay Google directly for your campaigns.

The OM Optimiser covers a variety of important checks and optimisation measures for your SEA campaigns. Nevertheless, for optimal performance, we recommend that you also check and optimize your campaigns outside these results.

Thanks to the integrated trademark protection tool, your ads can be checked for trademark infringements regarding your competitors. All you have to do is to deposit your competitors’ terms in the OM Optimiser.

Thanks to the integrated Brand Protection Tool, the OM Optimiser checks your brand terms in search engines and shows you who is using them. All you have to do is enter your brand terms in the tool.

Yes, the OM Optimiser gives you suggestions which keywords might be relevant for you. The Content Tool finds suitable new keywords for your project based on your domain, your competitors and your stored dashboard keywords.

Support the transformation of your company!

Cut costs

  • Low running costs: Get the online marketing tool with AI for as little as 39€ per month.
  • Consolidate your online marketing tools into one central tool and save up to 1.350€.

All in One

  • Find all important tools for your online marketing with just one login.
  • You will receive errors, problems and anomalies immediately by push and e-mail.


  • The tool automatically detects the need for action and clearly shows you all the necessary To Dos.
  • The OM Optimiser independently automates many tasks from online marketing.

Use the power of OM Optimiser – automate your online marketing, save time and money and improve the performance of your projects!

Upgrade now!