The OM Optimiser controls SEA campaigns. Thanks to artificial intelligence, it is more networked, smarter and far-sighted than is the case with current tools. The best strategy follows a complex analysis.
SEA is one of the most important levers in online marketing. With good reason! Eye-tracking studies (Search Engine Land 2011) prove that 90 percent of users perceive ads above the SERPs almost more precisely than the organic search results. This results in synergy effects together with classic SEO. You can use these with the OM Optimiser©.
Companies often do not have enough resources and/or know-how to be able to manage campaigns optimally. The evaluation of campaigns is also often neglected. As a result, possible learnings are ignored and optimization is not carried out to improve performance.
The SEA tool of the OM Optimiser© supports you in this process – starting with keyword finding, through the evaluation of your campaigns to the optimization of individual campaign components. Thanks to the artificial intelligence of the SEA tool, you can achieve more conversions at a lower cost per conversion. The SEA Optimiser takes care of your daily to-dos, and thanks to the task automation, tasks are created and assigned fully automatically. Use the SEA tool with artificial intelligence now – Upgrade now!
OM Optimiser offers these SEA functions
Daily time evaluations
Protection from warnings
Brand protection tool
Tool loading times
Match Type evaluations
Historical development Quality factor
SEA inspection points
Years of experience
The Next Generation SEA Tool - Upgrade now!
You will receive immediate notification of important events.
More than 30 criteria are analyzed and optimized daily.
Work faster and more efficiently with intelligent automation. Automatic allocation of To Dos.
The OM Optimiser Coach helps you to improve your performance by creating and prioritising tasks fully automatically.
The OM Optimiser automatically finds brand infringements and informs you by alert. This saves you more costs.
The most important functions of the SEA tool
All-in-one SEA tool with AI
The OM Optimiser offers you an all-in-one SEA tool to keep your advertising campaigns under constant control. You no longer need any other tools. Thanks to our APIs, we can offer you SEA, social and affiliate evaluations from one source. This makes your work much easier and you don’t have to switch between all tools when you want to evaluate your data. By using Artificial Intelligence, many processes in SEA are automated and you save valuable time when implementing various measures. With OM Optimiser you work three times faster than usual and can save up to 25% of costs. – This is Next Level Online Marketing!
In addition to the clear SEA reports that are available in the tool, the OM Optimiser advises you automatically and rule-based which areas in your campaigns need to be optimised. So you can continuously improve your campaigns and achieve your goals even without agency know-how.
With the OM Optimiser’s SEA tool, you can save a lot of time thanks to rule-based intelligence. You are supported in the evaluation of your campaigns and can carry out semi-automated bid optimization based on performance values. This way you can significantly increase the efficiency of your campaigns.
The OM Optimiser has a comprehensive keyword tool. It finds new keywords for you that match your project and your goals. Based on your domain, competitor sites or already managed keywords, suggestions are generated. So you can use the time you have gained to further optimize your ad texts and increase the quality of your SEA campaigns.
For all customers who want a more detailed insight, detailed evaluations of their SEA measures are of course available. The OM Optimiser provides comprehensive reports on campaigns, keywords and conversions. Evaluate the data by an individual sorting according to your wishes and draw important lessons from the data.
When planning the budget for small and large projects, you must always have a perfect overview of the current status of expenditures. In OM Optimiser you can easily manage your concrete campaign budgets and budget planning. Enter how much budget you have planned per month and the OM Optimiser will compare the budgets with the actual costs for you. This way you always have everything in view and can react quickly if your expenses are too high.
Especially in search engine advertising, your brand can be misused. The OM Optimiser monitors your brand terms and finds violations by competitors or affiliates. So you save money and do not lose customers to your competitors! In addition, the OM Optimiser protects you from warnings. Especially in SEA, trademark law is an important topic. The tool automatically checks your campaigns for possible trademark infringements.
Affiliate marketing tool
The OM Optimiser provides you with an affiliate marketing tool with all relevant networks. You can evaluate the performance per network and publisher thanks to a clear dashboard. So you can keep track of all important events in real time.
Loading times Monitoring
In order to be able to react immediately in the SEA, the OM Optimiser informs you in case of a (sudden) strong increase in charging time. This enables you and your service providers to address and solve the problems directly. This way you can save costs and directly prevent high bounce rates.OM Optimiser® brochure
Those who invest in artificial intelligence in the next 5 years will have a high competitive advantage said 31% of the 329 respondents.
AI is evolving from a hot trend to a critical factor for business transformation. The result: tangible and sustainable success.
“Artificial intelligence and automation will continue to replace many people in the future,” says Samwer, who considers the mass layoffs at Zalando to be just the beginning of a long development. The Rocket Internet boss predicts that there will soon be no more SEO or social media managers, for example. Machines could already do the job more efficiently.
According to a survey by Rakuten Marketing, three quarters of German advertisers want to increase their budget by an average of €374,000 next year. The top priority, with 52% approval, is to introduce and improve artificial intelligence and other technical and marketing tools. The respondents see the reasons for the budget spending mainly in the absence of modern technologies and tools for optimizing campaigns.
Since 2000, the technology market has grown by 104 percent. The turnover of the German tech sector is expected to be around 280 billion euros in 2022.
90% of marketing managers support greater use of artificial intelligence.
No matter whether logistics, transport, industrial and automotive sectors, tourism or publishing business – almost all sectors can increase their efficiency through machine learning (ML) and artificial intelligence (AI) and use these technologies in different fields of application.
Further functions of the SEA tool
The SEA tool of the OM Optimiser at a glance
Let others convince you!
The OM Optimiser supports our fast growing company with digitisation. Thanks to the tool’s artificial intelligence and the high degree of automation, we save a lot of valuable time. Our employees are no online experts, but thanks to the tool we still manage to achieve good results. We can easily find new keywords, create SEO texts via the content mask and automatically see if and how these texts rank. As a managing director, I primarily use the app and I love the fact that I can always keep track of everything even when I’m on the road. For most important events the tool sends a push message. So I don’t have to take my time and actively study the tool, but am simply informed when there is something important.
The integrated approach of the tool is fantastic. Everything comes together in one platform. The OM Optimiser is the linchpin of online marketing for us. As a managing director, not only the performance – e.g. SEO – plays a role, but also that everything is in order with the website and that no risks arise. Here, the alert system, security function, uptime monitoring, etc. appealed to me.
With OM Optimiser we have finally found a comprehensive tool for our activities in the areas of SEO, SEA and mailing. It is a nice feeling to know that everything is constantly monitored automatically. Only with the OM Optimiser have we learned how often our website is offline. We also used the Search Console or Analytics far too rarely before. Now that everything is in one tool, this has changed suddenly. New insights were gained which were then incorporated into our online strategy.
As a handicraft enterprise we do not have online marketing specialists. Nevertheless online is becoming more and more important and every company has to position itself somehow. The OM Optimiser is affordable and takes the complexity out of online marketing for us. We no longer need 15 tools, but have everything in a cheap solution for about 35 €. We check our regional SEO rankings, create SEO optimized texts, send mailings to customers and check who is promoting our brand on Google.
We switched to OM Optimiser to give our employees from all countries access to the online marketing key figures. Working together in an international team has become much easier thanks to OM Optimiser and each country can benefit from the results and To Dos of the others. Thanks to fair pricing, all employees and service providers finally have access. I as the managing director can easily compare the performance of all countries and see what is done by which employees and where.
Especially in a network in cooperation with many service providers in different countries, the OM Optimiser saves a lot of time. You have one tool for different tasks and keep an overview of everything centrally – even when you’re on the road.
Alert functions and push notifications keep you up to date and inform you promptly when action is required. Another plus point in trademark law: the brand protection tool.
With the OM Optimiser we have an online marketing tool that we use in almost all projects. It is international, affordable and we can easily overview, manage and optimize the entire online marketing. Companies can not only monitor and optimize their SEO, but also have topics such as brand protection, security and mailings on their screen. Especially in times of digitalization it is important to set up the online area optimally without much effort. I also find the app particularly practical, as I am on the road a lot and thus have a view of all projects at any time even when I am on the road.
Your advantages with the SEA tool of the OM Optimiser
These APIs are provided by the OM Optimiser®.
Frequently asked questions
To link your Google Ads account to the OM Optimiser, simply follow the instructions directly in the tool. There you will find a link that allows you to give the OM Optimiser access to your Google Ads account. The connection is quick and easy. If you have any questions, our specialists are of course available to you.
The OM Optimiser offers you most of the online marketing tools free of charge in one package. A few tools still need to be connected by you. These include Google Analytics, Google Ads, Facebook, Awin and Belboon.
Yes, it’s possible. Reports and data can be downloaded in the following formats:
You can also print out the evaluations directly via the OM Optimiser.
Yes, you can have reports sent to you by e-mail at defined intervals. In case of problems and irregularities you will also be informed by push message to your mobile device. So you always have an overview of your performance.
With the Free Version of the OM Optimiser you can deposit a domain. With the Enterprise Version, for example, up to 20 different domains can be linked. In our price overview you will find more information about the other packages.
Currently the SEA Optimiser checks over 20 checkpoints in your ads account. However, these are constantly being extended and expanded. Based on the goals of our customers and the frequent errors and problems with Google Ads campaigns, we are constantly integrating new checkpoints.
Various KPIs are checked on the basis of the campaign, ad group, keyword and account level, as well as in terms of times and ads. These include conversion rates, CTR, costs, costs/conversion, KUR, etc.. The values are checked with regard to time developments and targets. This involves evaluating where there is a concrete need for optimization.
Depending on the specific test point, the campaigns are analysed and evaluated daily, weekly, 2-weekly or monthly. You can access the results at any time.
No, there are no further costs for the SEA tool via the OM Optimiser. Of course you will still have to pay Google directly for your campaigns.
The OM Optimiser covers a variety of important checks and optimisation measures for your SEA campaigns. Nevertheless, for optimal performance, we recommend that you also check and optimize your campaigns outside these results.
Thanks to the integrated trademark protection tool, your ads can be checked for trademark infringements regarding your competitors. All you have to do is to deposit your competitors’ terms in the OM Optimiser.
Thanks to the integrated Brand Protection Tool, the OM Optimiser checks your brand terms in search engines and shows you who is using them. All you have to do is enter your brand terms in the tool.
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Use the power of OM Optimiser – automate your online marketing, save time and money and improve the performance of your projects!